Media conglomerate Viacom purchased Neopets, Inc. on June 20, 2005 for $160 million and announced plans to focus more on the use of banner ads over the site's existing immersive advertising. The website was redesigned on April 27, 2007 and included changes to the user interface and the ability to customise Neopets. In June, Viacom promoted Neopets through minishows on Nickelodeon. Promotions included the second Altador Cup and led to an increase in traffic through the site. The first Altador Cup was released as an international online gaming event to coincide with the 2006 FIFA World Cup to improve interactivity between users and had 10. 4 million participants the first year. On July 17, the NC Mall was launched in a partnership with Korean gaming company Nexon Corporation. It allowed users to use real money to purchase Neocash to buy exclusive virtual items. On June 17, 2008, Viacom formed the Nickelodeon Kids & Family Virtual Worlds Group to "encompass all paid and subscription gaming initiatives across all relevant platforms", including Neopets. By June 2011, Neopets announced that the website had logged 1 trillion page views since its creation.