In February 2009, Rob Dyrdek's Fantasy Factory, featuring Dyrdek, Pfaff, and his Dyrdek Enterprise staff, was first broadcast. It covered Dyrdek's "Fantasy Factory", a converted warehouse where Dyrdek runs his businesses. He also built a music studio for his cousin Pfaff inside the factory. During the course of the first season, he also opened his first SafeSpot SkateSpot. At the grand-opening, Mayor Antonio Villaraigosa rode with Dyrdek on the world's largest skateboard. Fantasy Factory aired a total of seven seasons, with the season finale airing on March 13, 2014. The show mainly featured a cast of Dyrdek, Chris Pfaff, Boykin, Scott Pfaff, Chanel West Coast, and Sterling Brim. Episodes included seeing Dyrdek bitten by a shark, and being attacked by a trained tiger. Other stunts that Dyrdek filmed included performing the first kick flip with an automobile, filmed as a part of a television advertisement for Chevrolet. As a part of the show, Dyrdek also co-invented the first “skateboard car”, and exhibited the customized Ford Mustang on an episode of the series.